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A number of newspapers reported last week on the recent report delivered to the Ministry of Trade and Industry (MoTI) on the impact of accession to the World Trade Organisation (WTO) on the Ethiopian telecommunications sector. An expert in the industry, whose name has been withheld upon request, has reviewed the report.

 
     
 

Playing Poker with Big Boys

 
     
 
 















 

 

 

Consultants from Nathan Associates Presenting the findings of the American firm's report.

The WTO accession process allows Ethiopia and its member countries to negotiate the entry conditions for the first. As part of the entry conditions, it is expected that a number of WTO member countries will insist that Ethiopia open its telecommunications sector to competition. The final agreement with Ethiopia will be a binding one but has to first be approved by all (not a majority) of its members.

 

To begin with, the Ministry should be commended for seeking professional advice on what Ethiopia's approach should be with regards to the telecommunication sector during its bid to enter the WTO. It is clear that failure to agree on opening  the financial and telecommunications sector will be a showstopper for the whole accession process. And assuming that Ethiopia has decided to enter the WTO at whatever cost, there is not much option for Ethiopia but to eventually fully liberalise these two sectors.

 

The question is timing and the negotiating capability before agreeing with all WTO members on a phased market access until full liberalisation is achieved.
 

Unfortunately, the report [conducted by the United States (US) based Nathan Associates] in question seems more an academic or research paper than a realistic strategy. It goes into great detail about the various negotiating provisions available under WTO, which will be a good reference. But it could not convince me that it was written with Ethiopia's best interest at heart or with the right credentials to advise the government on this topic.
 

The report clearly identifies the development objectives of Ethiopia in one full chapter but ignores it completely when devising the possible scenarios for WTO accession. It seems the only consideration the report has made is on what Ethiopia has to do and abide by in order to join this privileged club - a 'you must do this or else' approach.
 

A look at the consultant's website gives the impression that it is a free-trade policy advocate for the US government; and, as a firm, it seems that it has never advised anyone on this specialised sector. I personally have a problem with a US free-trade consultancy company advising Ethiopia on how to protect its best interests while negotiating at the WTO and one of its main sponsors - the US government. It is like showing your cards to your another poker player and asking which cards to play next.
 

Understanding the telecommunications sector in terms of its technology, business and development dynamics is vital before drawing up negotiating positions and possible accession scenarios. And the report has failed to do this.

 

First, in the cost and benefits analysis of "WTO Accession" section, it puts the main benefit as 'trade liberalisation in telecommunications has led to uniformly lower prices'. There is nothing wrong with that assessment in general but in the context of Ethiopia, it is irrelevant. Already the cost of a three-minute local call in Ethiopia is the lowest (in fact 50pc less expensive than the next lowest) in the whole of sub-Saharan Africa region and probably in the world.

 

The real question here should have been the sustainability or otherwise of the pricing policy of the Ethiopian Telecommunications Corporation (ETC) during post liberalisation.

 

Second, the report's analysis of ETC's financial and operational performance has failed to identify the main weakness of the Corporation - its inability to turn its investments into comparatively acceptable penetration rates, a measurement of telephone lines per capita. Ethiopia currently has the lowest penetration rates in mobile and Internet use compared to most least developed countries.

 

ETC's inefficiency in making the best investment decisions and the most use of assets it deploys will turn it into a debt ridden company, unable to compete with anyone and, with so much bad unserviceable debt, eventually face the possibility of commercial bankruptcy.

 

Finally, Nathan Associates has failed to appreciate the fast changing dynamics of telecommunications technology; instead it attempts to advice Ethiopia to follow the exhausted routes that many have been trodden in the past without due consideration of how the sector and its technology will take shape in the next five to 10 years and Ethiopia's ability to make best use of it.
 

For example, the returns will be minimal at best if not already dead with the uptake of Voice-Over-Internet-Protocol (VOIP). ETC is busy procuring untested, untried and unnecessary futuristic Next Generation Network (NGN) solutions from China costing billions when basic telephony will suffice and when it can not even operate basic and already installed SMS and GPRS technologies. While considering a strategy for telecommunication liberalisation, investment and development, changes in technology, ability to utilise technology in a timely manner and the applicability of a technology to the particular developmental stage of a least developed country are some of the dynamics that the sector must be evaluated against.

What can and should Ethiopia do next?

 

There are a number of issues that Ethiopia needs to consider as it looks to prepare for negotiating this important and defining sector. Four important areas should be explored.

 

First, as Ethiopia enters this crucial stage of negotiations to enter the WTO, it has to be careful to not loose sight of the true costs and benefits of accession. Ethiopia has to be very clear on the implications of each negotiating position and not strive for WTO membership at any cost.
 

Second is the question of liberalisation; it has to be resolved with or without the WTO negotiation strapped around its neck like a noose. Still, too many people view liberalisation as a danger and that Ethiopia should not 'expose' corporations like ETC to competition. With this kind of thinking, there is little hope of reaching Millennium Development Goals (MDGs), let alone join the WTO anytime soon.

 

I think it is generally agreed that the liberalisation that has so far occurred in the financial sector, although foreign ownership is not yet allowed, has been a success for the public, shareholders, government and the economy in general. Liberalisation should not be seen as a threat but rather as an opportunity. Recall the origin of the word "liberalisation"; it comes from the word liberate - which means to set free. And no oppressed person or liberation fighter with a just cause can argue that liberation is a bad thing.

 

The subscribers of ETC's services have been and continue to be oppressed by the autocratic and incompetent successive leaderships at ETC. They have been stifled with a lack of choice, respect and care for far too long. The general public, businesses and even government offices are crying out for their voices to be heard and they are praying to be liberated.

 

Third, Ethiopia's development goals, expressed in both its development policy under PASDEP and MDG targets must be the paramount reason for joining the WTO or any other bilateral and multilateral trade arrangement. It is, therefore, necessary to negotiate entry to the WTO but armed with these critical development goals.

 

Ethiopia, with its current position of 'no liberalisation' has very little room to convince the big boys at the WTO that any possible accession scenario from it will satisfy their powerful industry lobby groups and their deep pockets. What might be better is to turn the argument around and ask the WTO negotiating team how best to use Ethiopia's meagre resources to achieve its goals without jeopardising its accession to the WTO.

 

Finally, the advice that would be most useful for the negotiating team at MoTI is on how countries that have recently acceded to WTO have achieved (or not) their goals through the negotiating stage. One of the most interesting and potentially useful case studies is that of China.

 

While China has 'liberalised' its telecommunication sector with minority foreign equity ownership, it seems to be extracting the most in its favour and at great cost and suffering to foreign investors. Maybe Ethiopia should consider seeking strategic negotiation advice from the Chinese rather than procuring their unreliable telecom equipment.

 
 
 

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