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Ethiopian Airlines exceeded its “Vision 2010”
targets in all but the number of passengers carried,
CEO Girma Wake told employees at the Addis Abeba
Assembly Hall around Sidest Kilo last Thursday,
March 11, 2010.
Ethiopian
set “Vision 2010” goals in 2005, aiming at
increasing its passenger traffic to three million,
its destinations to 50, its operating revenues to
949 million dollars and its operating profits to 92
million dollars.
Driven by this vision, it also planned to increase
the number of aircraft it had under its fleet.
Ethiopian
has 45 aircraft on order, 12 A350-900s from Airbus;
10 787 Dreamliner jets; 10 737-800s; five 777-200LRs
from Boeing; and eight Q400 aircraft from
Bombardier.
The national carrier reported an operating revenue
and profit of 1.1 billion dollars and 92 million
dollars, respectively, according to a statement from
Wogayehu Terefe, acting manager of Public Relations
and Publications.
“This is 122pc and 123pc of what it had targeted to
accomplish in 2010, respectively,” the statement
said.
The number of passengers it transported stood at 2.8
million, 200,000 passengers short of its plan. This
number of passengers is, however, higher by 12.3pc
from its performance in 2007/08, according to
Wogayehu.
Girma referred to the performance of the airline as
rewarding. The Assembly Hall was crowded with the
employees who came to attend the meeting packed in
10 of the airline’s buses. Some had to stand by the
entrance of the hall to listen to Girma’s report.
He also spoke of the ET409 accident, which occurred
on the flight from Beirut to Addis Abeba on January
25, 2010, but he would not say anything about the
cause. He told the employees, however, that
passengers had not lost faith with the airline,
telling the story of a woman who was reluctant to
see her husband take a flight in heavy rain, but let
him go because he was flying
Ethiopian.
Girma begged the patience of the 5,057 employees of
the airline on salary increment requests until the
airline finalises the case of ET409.
Ethiopian had an incentive package of rewarding 20pc
of its profits to its staff, but that came to an end
in 2008. |
